In a nutshell
- Prime lenses cover only one focal length but typically deliver better image quality than zooms.
- Zoom lenses let you change focal length on the fly and adapt flexibly to any shooting situation.
- Wide-angle lenses (up to about 35 mm) are ideal for landscape and architecture photography.
- Standard lenses (around 50 mm) roughly match how the human eye sees the world.
- Telephoto lenses (from 70 mm upward) bring distant subjects right into your frame.
- Below you’ll find our full lens buying guide — including specific model recommendations matched to your camera mount.
Why the Lens Matters More Than the Camera
Good camera = good photos! A surprising number of people actually believe that equation holds true.
But it’s wrong on two counts. First and foremost, the most important factor is the person behind the camera. A good eye for subjects and perspectives is a thousand times more important than a good camera. But that’s not what we’re here to talk about.
The equation is also wrong for a second reason: the lens has a far greater impact on image quality than the camera does.
Think of it this way: The camera is just the computer, but the lens is the eye.
3 reasons why you should invest in a good lens rather than a new camera:
- Image quality starts with the lens: If the lens is cheap, it doesn’t matter if the world’s most expensive camera is behind it. Your photos will never be sharp, vibrant, or truly satisfying.
- The lens defines your visual style: Do you want photos with a blurred background — the so-called bokeh effect? Or do you want to zoom in on distant animals on safari? Or capture a sweeping landscape panorama in a single shot? Whether any of that is possible depends not on your camera, but on your choice of lens.
- A lens is a long-term investment: New camera models come and go, but lenses stick around. A good lens can stay with you across many years and many cameras. We ourselves use lenses we bought ten years ago on cameras that are only one or two years old. So it really does pay off in the long run to put your money into good glass.
The Most Important Terms When Buying a Lens
Focal Length: How Much Fits in My Frame?
Focal length is measured in millimeters (mm) and is the most important spec in any camera lens guide. It determines two things: the field of view and how close you can bring a subject.
- Less than 35 mm (wide angle): You get an enormous amount into the frame. Perfect for sweeping landscapes, architecture, or tight interiors.
- 35 mm to 70 mm (normal range): This roughly matches the natural field of view of the human eye. It feels familiar and harmonious — ideal for street photography and travel.
- Over 70 mm (telephoto): You pull distant subjects up close. This is the choice for portraits (because it renders faces very flatteringly), sports, and wildlife.
The rule of thumb: The smaller the mm number, the wider the field of view. The larger the number, the stronger the telephoto effect.
The Aperture Number: Why It Determines the Price (and Your Photos)
When you start shopping for lenses, you’ll immediately run into numbers like f/1.8, f/2.8, or f/4-5.6. Alongside focal length, this number is the single most important value. It describes the light-gathering ability — in other words, how wide the aperture inside the lens can open.
Think of the aperture like a window: the bigger the window (the aperture), the more light enters the room (your camera).
Why does this number matter so much when buying?
When you look at the price tag, you’ll notice: the smaller the number after the f/, the more expensive the lens tends to be. There are two reasons for that, and both will immediately improve your photos:
- Shooting in low light: With a small number (e.g., f/1.8) you can shoot in dark rooms or at dusk without a flash. A lens with f/5.6 would already need a tripod to avoid camera shake.
- Blurred backgrounds (bokeh): Do you want that professional look where the subject is sharp and the background melts into beautiful softness? That only works with a small aperture number.
- Small number (e.g., f/1.8): Large opening. Lots of light comes in, the background becomes extremely blurred. Ideal for portraits.
- Large number (e.g., f/11): Small opening. Less light comes in, but everything from the foreground to the horizon stays sharp. Ideal for landscapes.
Our buying tip: When buying, make sure your new lens has an aperture of at least f/2.8 or smaller (i.e., f/1.8 or f/1.4) if you love photographing people or want that blurred-background look.
You want to know even more about aperture? Then head this way:
Which Lens Do You Need?
The range of lenses out there is enormous, but don’t worry — you don’t need to own them all. Depending on what you love to photograph, there are specialized tools for every purpose.
We’ll walk you through the four most important categories.
The All-Around Zoom or Travel Zoom
What is it? These lenses are often called “walk-around” lenses. They let you zoom across a wide range, making them super flexible and well suited to most situations. There are zooms with a smaller zoom range and so-called super-zooms or travel zooms that cover a very wide range.
Ideal for you if: You’re looking for an all-rounder for vacation, don’t want to keep switching lenses, and want to cover everything from landscapes to snapshots with a single lens.
The strength: Maximum flexibility.
The weakness: Often not very fast (less background blur).
The Wide-Angle Lens
What is it? A lens with a small mm number (e.g., 10 to 24 mm). It has a very wide field of view and fits an enormous amount into a single frame.
Ideal for you if: You photograph architecture in tight city streets, love vast mountain panoramas, or are looking for dramatic foreground perspectives.
The strength: You can fit everything in — for example, in small rooms or wide-open landscapes.
The weakness: Often not ideal for close-up shots, as the perspective distorts toward the edges.
The Telephoto Lens
What is it? A lens with a large mm number (e.g., 70 to 300 mm). It works like a pair of binoculars for your camera.
Ideal for you if: You want to bring distant subjects up close — for example, wildlife in the wilderness, athletes in a stadium, or details on buildings.
The strength: Bridging large distances.
The weakness: Usually large, heavy, and prone to camera shake without a tripod or good stabilization.
The Prime Lens
What is it? A lens that doesn’t zoom. The focal length is fixed. You have to move yourself to change the framing. Particularly popular prime lenses are 35 mm and 50 mm. When traveling, we personally love shooting with a 35 mm prime.
Ideal for you if: You want maximum image quality and love the look with extremely blurred backgrounds (bokeh).
The strength: They’re usually very fast, compact, and force you to shoot more intentionally.
The weakness: Inflexible — if you want to change the framing, you have to physically move forward or backward instead of zooming.
So Which Lens Is Right for You?
The answer isn’t entirely straightforward, of course, because everyone has different requirements for a lens.
Often the requirements are so broad that it’s practically impossible to recommend a single suitable lens.
For example: “I want to shoot portraits, photograph landscapes, and use the lens on my next safari. It also needs to take great photos in low light and cost no more than $300.”
Unfortunately, that lens doesn’t exist. It really doesn’t. We’d love one too, but there’s just no way around it.
In general, choosing the right lens gets easier when you have one or two specific use cases in mind. If you’re looking for a great portrait lens, that same lens can’t also be perfect for landscape photography.
Of course, there are good all-around lenses out there. But you need to be aware that with an all-around lens, you’ll always be making a few compromises. You’ll always get better results with a dedicated portrait lens than with an all-rounder.
That sounds more dramatic than it is, though. For most hobbyist photographers, it really doesn’t matter all that much, and an all-around lens is a perfectly solid choice.
Overview of which lens is the right choice for which purpose:
- Travel photography: All-around zoom (alternatively a 35 mm prime)
- Landscape photography: Wide-angle lens
- Architecture photography: Wide-angle lens
- Wildlife photography: Telephoto lens
- Sports photography: Telephoto lens
- Portrait photography: Prime lens (85 mm)
The “Does It Fit?” Check: Mounts and Sensor Sizes
Before you buy a lens, you need to know two things: Does it have the right mount and does it match the sensor size of your camera? If either one is off, you’ll either be unable to attach the lens to your camera at all, or you’ll end up with black borders in your images.
1. The Mount
Every camera manufacturer has its own lens mount — sometimes also called a bayonet. This is the system that locks the lens onto the camera body. These mounts are generally not compatible with one another.
Here are the most important mounts:
| Brand | Mirrorless Camera (modern) | DSLR (legacy) | Full Frame? |
|---|---|---|---|
| Sony | E (APS-C) FE (Full Frame) | A (discontinued) | Yes |
| Canon | RF-S (APS-C) RF (Full Frame) | EF-S (APS-C) EF (Full Frame) | Yes |
| Nikon | Z-DX (APS-C) Z (Full Frame) | DX (APS-C) FX (Full Frame) | Yes |
| Fujifilm | X | - | No |
| Panasonic | MFT L (Full Frame) | - | Yes |
| Olympus | MFT | - | No |
| Pentax | - | K | Yes |
2. Sensor Size: Full Frame, APS-C, or MFT?
As you can see in the table above, some manufacturers also distinguish between full frame and APS-C. These are different sensor sizes. If you have a full frame camera, you need to buy lenses designed for full frame. If you have an APS-C camera, you need the lenses made for that.
- Full frame: The largest common sensor. Offers the best quality in low light, but lenses are usually large and expensive. The cameras themselves are also significantly more expensive.
- APS-C: A great compromise between image quality and portability. Cameras and lenses are more affordable.
- Micro Four Thirds (MFT): Here, Panasonic and Olympus teamed up to develop this sensor size together. That’s why Panasonic lenses also fit Olympus cameras and vice versa.
Why you need to be careful about mixing:
With Sony, Canon, and Nikon, the different sensor sizes often share the same mount. That’s convenient, but it comes with a catch:
- Full frame lenses on smaller sensors: This always works. The lens is just often bigger and more expensive than the camera actually requires.
- Smaller lenses (APS-C) on full frame cameras: You should avoid this. Since the lens was built for a smaller sensor, it doesn’t fully illuminate the larger sensor. The result: a thick black border around your photos.
Our rule of thumb: For an APS-C camera, it’s best to buy the compact lenses designed specifically for it. Only if you’re certain you’ll soon be upgrading to an expensive full frame camera does it make sense to invest in heavy full frame lenses right now.
Our Lens Recommendations
We’ve picked out the lenses we use ourselves — or would buy ourselves — for the most important mounts. We’ve focused on the key use cases and recommend exactly two lenses for each one:
- Best value: Lenses where you get a lot of performance for a small or medium budget
- Premium: Truly great lenses you’ll enjoy for many years to come
Our Recommendations for Sony E-Mount
APS-C
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-round Zoom | TAMRON 17-70mm F/2.8 | Sony SEL 16-55mm f/2.8 G |
| Travel Zoom | Tamron 18-300mm f/3.5-6.3 | - |
| Wide-angle Lens | Sigma AF 10-18mm f/2.8 | LAOWA AF 10mm f/2.8 |
| Telephoto Lens | Sony 55-210mm, f/4.5-6.3 | Sony 70-350mm, f/4.5-6.3 |
| Prime Lens 35 mm | Viltrox AF 35mm F/1.7 | - |
Full Frame
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-round Zoom | Tamron 28-75mm f/2.8 | Sony SEL 24-70mm f/2.8 GM II |
| Travel Zoom | Tamron 28-200mm f/2.8-5.6 | - |
| Wide-angle Lens | Sigma 16-28mm f/2.8 | Sony SEL 12-24mm f/2.8 GM |
| Telephoto Lens | Tamron 150-500mm F/5-6.7 | Sony SEL 400-800mm f/6.3-8 |
| Prime Lens 35mm | Sony SEL 35mm f/1.8 | Sony SEL 35mm f/1.4 GM |
| Prime Lens 50mm | Sigma 50mm f/1.4 DG DN ART | Sony SEL 50mm f/1.2 GM |
Lies auch:
Our Recommendations for Nikon Z
APS-C
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-round Zoom | Nikkor Z DX 16-50mm f/3.5-6.3 | Nikkor Z DX 16-50mm f/2.8 |
| Travel Zoom | Tamron 18-300mm f/3.5-6.3 | - |
| Wide-angle Lens | Nikkor Z DX 12-28mm f/3.5-5.6 | Sigma AF 16mm f/1.4 |
| Telephoto Lens | Nikkor Z DX 50-250mm f/4.5-6.3 | Nikkor Z 70-200mm f/2.8 |
Full Frame
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-Round Zoom | Tamron 28-75mm f/2.8 | Nikkor Z 24-70mm f/2.8 S II |
| Travel Zoom | Nikkor Z 24-200mm f/4.0-6.3 | Nikkor Z 28-400mm f/4.0-8 |
| Wide-Angle Lens | Nikkor Z 14-30mm f/4.0 | Nikkor Z 14-24mm f/2.8 |
| Telephoto Lens | Tamron 70-300mm f/4.5-6.3 | Nikkor Z 100-400mm f/4.5-5.6 |
| Prime Lens 35mm | Nikkor Z 35mm f/1.4 | Nikkor Z 35mm f/1.2 S |
| Prime Lens 50mm | Nikkor Z 50mm f/1.4 | Nikkor Z 50mm f/1.2 S |
Our Recommendations for Canon Mirrorless Cameras
APS-C
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-round Zoom | Sigma AF 18-50mm f/2.8 Contemporary | Sigma 17-40mm f/1.8 DC Art |
| Travel Zoom | Sigma AF 16-300mm f/3.5-6.7 | - |
| Wide-angle Lens | Canon RF-S 10-18mm f/4.5-6.3 | Sigma AF 10-18mm f/2.8 DC DN Contemporary |
| Telephoto Lens | Canon RF 100-400mm f/5.6-8 | - |
Full Frame
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-Round Zoom | Canon RF 24-105mm f/4.0 | Canon RF 24-70mm f/2.8 |
| Travel Zoom | Canon RF 24-240mm f/4.0-6.3 | - |
| Wide-Angle Lens | Canon RF 15-30mm f/4.5-6.3 | Canon RF 15-35mm f/2.8 |
| Telephoto Lens | Canon RF 100-400mm f/5.6-8 | Canon RF 100-500mm f/4.5-7.1 |
| Prime Lens 35 mm | Canon RF 35mm f/1.8 Macro | Canon RF 35mm f/1.4 |
| Prime Lens 50 mm | Canon RF 50mm f/1.4 L | Canon RF 50mm f/1.2 L |
Our Recommendations for Micro Four Thirds (MFT)
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-Round Zoom | Panasonic Leica DG Elmarit AF 12-60mm f/2.8-4.0 | OM SYSTEM M.Zuiko Digital ED 12-40mm f/2.8 |
| Travel Zoom | Panasonic AF 14-140mm f/3.5-5.6 | OM SYSTEM M.Zuiko ED 12-200mm f/3.5-6.3 |
| Wide-Angle Lens | Panasonic Leica DG Summilux 9mm f/1.7 | Olympus M.Zuiko AF 7-14mm f/2.8 |
| Telephoto Lens | Panasonic AF 100-300mm f/4.0-5.6 | OM SYSTEM M.Zuiko AF 40-150mm f/2.8 Pro |
Our Recommendations for Fujifilm
| Type of Lens | Value for Money | Premium |
|---|---|---|
| All-round Zoom | Sigma AF 18-50mm f/2,8 DC DN Contemporary | Fujifilm XF 16-55mm f/2.8 R |
| Travel Zoom | Sigma AF 16-300mm f/3,5-6,7 | - |
| Wide-angle Lens | Sigma AF 10-18mm f/2,8 Contemporary | Fujifilm XF 8-16mm f/2,8 |
| Telephoto Lens | Fujifilm XF 55-200mm f/3,5-4,8 | Fujifilm XF 100-400mm f/4,5-5,6 |
| Prime Lens 35 mm | Nikkor Z 35mm f/1.4 | Nikkor Z 35mm f/1.2 S |
| Prime Lens 50 mm | Nikkor Z 50mm f/1,4 | Nikkor Z 50mm f/1,2 S |
Questions & Answers
Are kit lenses any good?
When you buy a new camera, you’ll likely come across various bundle deals from manufacturers where a lens is included with the body.
These are called kit lenses and don’t always have the best reputation — more experienced photographers will often steer you away from them.
Our honest take: if you’re buying your first camera and have a limited budget, go ahead and get a camera with an affordable kit lens!
We started out shooting with kit lenses ourselves and got shots we still love to this day.
It’s not the gear that makes the photos — it’s the photographer. Before you spend a fortune on equipment, invest that money in learning instead.
Also worth knowing: not all kit lenses are cheap. With cameras aimed at more advanced photographers, you’ll sometimes find kit deals with genuinely great lenses that save you several hundred dollars compared to buying separately.
So it’s worth checking what’s out there — don’t rule out a kit deal from the start.